The newly designed South Texas Business Partnership logo was created to bring attention to the South Texas region. A series of horizontal lines depict commonality, and while we understand each community has its own culture, the overall South Texas region is more alike than different. Horizontality depicts stability, emphasis, and direction. We are looking to become that foundation for South Texas and move the region forward. The southern portion is teal to bring energy and attention to the region without being overpowering. It is modern and reinforces South Texas as a priority economic development destination.